ACHOF’s Mike Goldstein’s interview with artist and illustrator Dave Van Patten on his 2023 Grammy Award-winning (for “Best Boxed Or Special Limited Edition Package”) work for Rhino Records on the IN AND OUT OF THE GARDEN: MADISON SQUARE GARDEN ’81 ’82 ’83! package for the Grateful Dead.

By Mike Goldstein, AlbumCoverHallofFame.com
Posted May 11, 2023
Each year, I look forward to learning more about the talented people who bring their abilities to clients in the music industry, because each year I realize that there are many artists, from all different backgrounds and disciplines, who are asked to contribute to album package projects of all sizes and styles. The past few years, while serving as a judge for some of the better-known packaging awards, I get to see the results of efforts to produce packages that, at least to me, run the gamut from pedestrian (AKA “cookie cutter”) to truly inspired and everything in between. I’m typically most-impressed by artists and design teams that, rather than take the simple path (particularly on projects for clients with a well-establish design guide), try something new and exciting, even at the risk of ticking off the purists who will accept nothing but the status quo.
I personally experienced the wrath of fans for a particular anime series that the company I was working for adapted for an American audience, even BEFORE we showed any of it to the public (“don’t you DARE touch this or change that, or you’ll be sorry” was the typical threat), so when I learned more about how the team behind this year’s Grammy-winning package in the “Best Boxed or Special Limited Edition Package” category approached the project for their client – i.e., the Grateful Dead, the band with perhaps the most-integrated fan base in the music business – and made the decision to introduce some new graphics to the package, my first reaction was “I wonder if they felt the need to take alternate routes to the office for a while?” (perhaps that was a bit dramatic, but I’m damaged goods). Of course, I also wanted to know more about the coordinated effort to produce such an impressive package, so I took my questions to one of the people responsible for this year’s award-winning project – artist Dave Van Patten – to see what he could do to both illuminate the details of the creative/production effort and also show me proof that he’d survived (and in fact, been fortified by) the reactions of Dead fans to the set he’d help put together.
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