
By Mike Goldstein, Album Cover Hall of Fame.com
Posted May 28, 2021 – It’s called “Album Cover Art”, so what I take from that name is that it is something created by artists (artisans?) who create the products we see by hand, using their innate talents and abilities to deliver something unique and appealing (and, in the case of product packaging, something that sells and makes the people that buy these products happy with their purchases). In the case of box sets and limited-edition “special” packages, it’s all the more important that the artists/artisans working on those products “get it right”, as the products are typically more expensive, as collectibles are expected to be, so the value proposition (OMG – I’m back in Marketing!) has to appeal to fans who are being asked to spend (often, many) hundreds of dollars on a product that there may only be a few hundred copies made. Additionally, the designers of these products have to be sure that their client(s) is/are ultimately happy, since the packages are typically the latest/best expressions of their music or, even more often lately, career retrospectives that are attempting to put the totality of the featured musical acts’ musical and lyrical (and, in most cases, visual) output out in a comprehensive package. To do that well, there must be an effective collaboration between the design teams and their clients, with the best examples of those successful collaborations garnering positive critical/fan reviews and, in special cases, special recognition from their industry peers, such as the Grammy Awards that were handed out earlier this year to musician Jeff Tweedy and designer/art director Lawrence Azerrad for Wilco’s Ode To Joy limited-edition set that they produced and released in late 2019 on the dBpm label.
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