Posted June 1, 2021 by Mike Goldstein, AlbumCoverHallofFame.com
Greetings to you all from Chicagoland and welcome to this month’s edition of the ACHOF News Update and Summary. Is everyone beginning to emerge from your self-imposed exiles (hopefully, fully-vaccinated and doing all you can to stay safe and healthy)? I am happy to announce that the hummingbirds have returned to my balcony, my herbs and flowers have been planted and, with any luck, Spring will stick around long enough for my wife and I to get out and enjoy it.
Another sign of Spring’s arrival is my yearly announcement that I’ve been able to speak with one of this year’s Grammy winners in the Packaging Category – designer Lawrence Azerrad, the winner (along with his collaborator, Chicago’s own Jeff Tweedy) of this year’s Grammy Award for “Best Box/Special Limited-Edition Package” for the work done on Wilco’s Ode To Joy set – and have just posted this interview on the site for your reading pleasure.
Posted onMay 28, 2021|Comments Off on Interview with Lawrence Azerrad about his Grammy Award-winning vinyl package for Wilco’s Ode To Joy
By Mike Goldstein, Album Cover Hall of Fame.com
Posted May 28, 2021 – It’s called “Album Cover Art”, so what I take from that name is that it is something created by artists (artisans?) who create the products we see by hand, using their innate talents and abilities to deliver something unique and appealing (and, in the case of product packaging, something that sells and makes the people that buy these products happy with their purchases). In the case of box sets and limited-edition “special” packages, it’s all the more important that the artists/artisans working on those products “get it right”, as the products are typically more expensive, as collectibles are expected to be, so the value proposition (OMG – I’m back in Marketing!) has to appeal to fans who are being asked to spend (often, many) hundreds of dollars on a product that there may only be a few hundred copies made. Additionally, the designers of these products have to be sure that their client(s) is/are ultimately happy, since the packages are typically the latest/best expressions of their music or, even more often lately, career retrospectives that are attempting to put the totality of the featured musical acts’ musical and lyrical (and, in most cases, visual) output out in a comprehensive package. To do that well, there must be an effective collaboration between the design teams and their clients, with the best examples of those successful collaborations garnering positive critical/fan reviews and, in special cases, special recognition from their industry peers, such as the Grammy Awards that were handed out earlier this year to musician Jeff Tweedy and designer/art director Lawrence Azerrad for Wilco’s Ode To Joy limited-edition set that they produced and released in late 2019 on the dBpm label.