Struck by a great idea – an interview with Pozzie Mazerati about her Red Arrow album art campaign
By Mike Goldstein, Curator, AlbumCoverHallofFame.com
Red Arrow album artwork – where the original idea came from
Part of my work here at the Album Cover Hall of Fame is scouring the world to find stories about album artists, album cover art and the roles that design and image-making have in the marketing and packaging of music today. Recently, looking to find new leads for the site’s “Featured Fan Collection” area, I posted a request on the Musicpage.com web site – one of the many musician-oriented sites that provide folks in and around the music business with a place to meet online, exchange ideas and promote their works – looking for folks who might have good music art collections they’d be willing to share in a feature article. While I was looking for examples of peoples’ own collections, I was also presented with examples of how musicians have used album cover art to help promote their career and was particularly impressed with the “Red Arrow” campaign put together by Pozzie Mazerati, so I asked Pozzie for some additional information on herself and Red Arrow and am happy to present it to you today.