Tag Archives: MIT Press

ACHOF “Featured Fan Collection” Interview – Professors Jonathan Schroeder and Janet Borgerson

Designed for Dancing by Janet Borgerson & Jonathan Schroeder (MIT Press)

Posted May 27, 2022 by Mike Goldstein, AlbumCoverHallofFame.com

Last November (2021) I’d received a comment on the ACHOF site that read as follows – “My partner and I love album covers so much that we have written 2 books about it: Designed for Hi-Fi Living: The Vinyl LP in Midcentury America (2017) and Designed for Dancing: How Midcentury Records Taught America to Dance (2021), both published by MIT Press. We range far and wide in the Designed for Dancing book and feature many rock n roll albums from the 1950s and 1960s. We tried to identity photographers, illustrators, and designers, and celebrate album cover art”. Now, considering that most of the submissions to the comments section are either complaints about things I’ve left out of a description or that I hadn’t praised or panned with sufficient vigor (or are spam links to CBD product sites), you must admit that this comment deserved some degree of follow-up, so I contacted the writer – Jonathan Schroeder, William A. Kern Professor in Communications, Rochester Institute of Technology – to learn more about them and their interest in album cover design.

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