Interview with James Faulkner – Public Image Ltd’s 9 album cover
Today’s Interview Topic – the making of the album cover artwork for Public Image Ltd’s 9, a 1989 release on the Virgin Records label
By Mike Goldstein, AlbumCoverHallofFame.com
When a team is assembled to create an album cover/package, a lot of talent can be brought to the table. In larger-scale endeavors – like the ones you’d often see for big-name acts, backed by significant budgets – a team might include an art director, a designer, a photographer and/or an illustrator (sometimes, both, particularly if there were logos and lettering to be done) and, as the folks tasked with these parts of a project would often find (and want to take advantage of), new techniques, materials and tools would be brought to bear. In the 80s and 90s, as computer-aided design was integrated into a products development and production, sometimes the tools that were “state of the art” at the time were found to be challenging to use, which would either slow down and frustrate some of the players or be seen as an opportunity to experiment and come up with something never before seen. Things like the budget, the production schedule and other distractions might force folks to knuckle down and get creative or, as might be the case in the production of the cover for PiL’s 1989 release simply titled 9 (which stood for the fact that it was the band’s ninth record), to frustrate the art director and leave him with less-than-fond memories of the process and, as a result, of the people who were there to apply their skills to the project via these new technologies.